13 years of real growth, real teams, and real revenue impact — documented.
Built the organic search engine from scratch across multiple consumer software product properties. Starting with zero organic presence, the strategy combined advanced technical SEO, content architecture built around E-E-A-T signals, aggressive internal linking, and strategic content gap targeting for high-intent commercial and informational queries in Tier 1 global markets. Result: 2M+ monthly visits with 87% sourced organically.
Oversaw $50,000+ per month across Google Ads and Bing Ads for multiple software products targeting Tier 1 global markets. Managed ROAS targets, campaign quality scores, bid optimisation, and full-funnel attribution. Developed landing page and conversion optimisation frameworks that consistently improved CPA across product funnels.
Scaled a 5-person marketing team to 55 at peak — comprising SEO specialists, content writers, video editors, graphic designers, and developers. Led full-cycle hiring independently, from screening to salary negotiation, reducing HR dependency to scheduling only. Built structured OKRs and KPI frameworks to maintain alignment as the team scaled.
Scaled the English YouTube channel to 100K+ subscribers, Hindi channel to 50K+, and company channel to 10K+ — generating 2M+ combined monthly video views. Built a content production system integrating AI tools including ElevenLabs and HeyGen, significantly increasing output velocity without sacrificing quality.