Generative Engine Optimization Services to Get Your Brand Cited in AI Answers
When someone asks ChatGPT, Gemini, Perplexity or Google’s AI a question about your category, which brands does the answer mention? My generative engine optimization services help make yours one of them. You work with me directly, as your GEO consultant, not through an account manager.
Custom quote only. No lock-in contracts. Response within 24 hours.
- 13+ years hands-on
- You work with me directly
- No lock-in contracts
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of shaping your content and online presence so that AI tools mention, cite and recommend your brand in the answers they generate. Classic SEO aims to rank in a list of links. GEO aims to be part of the answer itself.
GEO sits under the wider umbrella of AI SEO. If you want the full programme, start there. If your main goal is winning direct answers and featured snippets, see my answer engine optimization services. If your priority is one platform, see my ChatGPT SEO services.
Why you need generative engine optimization
Here is what recent research shows about how people use AI answers and how AI tools pick what to cite.
People use AI to get answers directly.
YouGov’s India Web Search and AI Report 2026 surveyed more than 950 online searchers between 21 April and 29 May 2026. AI assistants and chatbots had been used by 57% of them in the past 30 days. Among AI searchers, the most common use, at 49%, was getting a direct answer to a question.
Proof matters to Indian users.
In the same report, 69% of online searchers said they trust information from an AI assistant. When asked what would raise their trust most, 18% named answers that come from official sources, and 15% named seeing multiple sources side by side. Brands that are clearly sourced and clearly present across the web have an advantage.
AI answers lean on a small set of sources.
A Pew Research Center study of Google AI summaries in the US found that Wikipedia, Reddit and YouTube were the most frequently cited sources, together accounting for 15% of the sources it examined. If your brand only exists on your own website, you are easy to miss.
Content choices change visibility.
In the 2024 research paper that introduced the term GEO, authored by researchers from Princeton, Georgia Tech, the Allen Institute for AI and IIT Delhi, optimisation methods boosted visibility in generative engine responses by up to 40% on a research benchmark. Adding citations, quotations from relevant sources and statistics worked well. The researchers also reported that keyword stuffing gave little or no improvement, and that results varied by subject area.
A note on that last point. The paper is a research benchmark, not a promise about any one business. It shows that how you write and source your content affects whether AI tools use it. It does not show that any brand will get a fixed result.
Sources: YouGov, India Web Search and AI Report 2026; Pew Research Center, July 2025; Aggarwal et al., “GEO: Generative Engine Optimization” (KDD 2024)
What my GEO services include
GEO baseline audit.
I build a set of the real questions your buyers ask. Then I check which brands ChatGPT, Gemini, Perplexity and Google AI Overviews mention for each one, and where you stand.
Citation source analysis.
I look at which websites AI tools cite in your category, so we know where your brand needs to be present.
Citable content.
Pages built to be quoted: clear claims, sourced statistics, expert input and original data where you have it.
Entity and brand clarity.
A consistent name, description and profiles across the web, so AI tools identify you correctly.
Third-party presence.
A plan to earn genuine mentions on the kinds of sources that AI tools already trust in your category.
Technical access.
I check that AI crawlers and search engines can reach and read your key pages, and that structured data is in place.
Competitor share of answers.
How often competitors appear for the same questions, and why.
Monthly tracking and reporting.
The same questions checked every month, reported in plain language.
GEO builds on strong SEO basics. My guide to GEO and AEO in digital marketing explains how the two fit together, and GEO and AEO: the two skills every SEO professional needs covers it from the practitioner side.
Who this is for
GEO services are a good fit if you are:
A D2C brand that wants to appear when shoppers ask AI tools for recommendations.
A startup in a crowded category that cannot outspend competitors on ads.
A local or service business that wants to be named when customers ask AI tools who to choose.
A business that already invests in SEO and wants to extend it to AI answers.
It is not the right fit if you want bulk link building, low-cost content farms or someone to post on your social media.
How I work: a transparent process
Every project follows the same four steps. You will know what is happening and what you will receive at each stage.
- 1
Diagnose
We start with a discovery call about your business, your buyers and your competitors. Then I run the GEO baseline audit.
You receive: A written report showing where your brand appears in AI answers today, and where it does not, with a walkthrough call.
- 2
Strategise
I turn the findings into a plan based on what is most likely to move visibility.
You receive: A clear roadmap that says what we will do, why, and what we will not do.
- 3
Execute
I do the work hands-on. You work with me directly throughout.
You receive: A running record of every change and every piece of content made.
- 4
Review and iterate
We repeat the same set of questions every month and compare.
You receive: A monthly report showing where your brand appeared, which sources were cited, how competitors compare and what we will do next.
What I do not promise
I do not promise that any AI tool will mention your brand. Nobody can. AI answers vary by user, location, platform and time, and the tools change often. I measure by repeating the same checks and I report what I find, including when results do not move.
Why work with me
13+ years of hands-on SEO and digital marketing.
GEO builds on the same foundations, and I have worked in them for a long time.
I work on GEO and AEO every day, and I teach it.
It is part of my live SEO Masterclass.
Diagnosis before strategy.
I find out where you stand before suggesting anything.
Direct access.
You work with the person who does the work.
Honest scoping.
Tell me what you want and I will tell you whether GEO is the right step, or whether SEO basics should come first.
Proof you can look at.
See the student results.
As a GEO agency built around one practitioner, I can keep the work focused on your business and your questions, not on a template.
How engagement and cost work
Every business is different, so there is no fixed package. I scope the work to what your business needs and start from a size that fits your budget. To see how GEO fits with my other work, see my digital marketing services. If you are choosing tools to track AI answers yourself, my guide to the best AI tools for SEO is a useful place to start.
Generative engine optimization FAQs
What are generative engine optimization services?
Generative engine optimization services help your brand get mentioned, cited and recommended in answers generated by AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. The work covers content, brand clarity, third-party presence and monthly tracking.
What does a GEO consultant do?
A GEO consultant checks how AI tools currently talk about your category, finds which sources they rely on, and builds a plan to make your brand a clearer, better-sourced answer. I also do the hands-on work and report on the results every month.
What is the difference between a GEO agency and an SEO agency?
An SEO agency focuses mainly on rankings and traffic from search results. A GEO agency focuses on whether AI tools mention and cite your brand in generated answers. The two overlap, and strong SEO supports GEO.
Does GEO replace SEO?
No. People still use search engines, and AI tools often draw on content that is already well structured and easy to find. GEO adds to SEO. It does not replace it.
Can you guarantee that AI tools will mention my brand?
No. AI answers change by user, place, platform and time. I work to make your brand a stronger and clearer source, and I measure the results honestly.
Which AI platforms do you cover?
I check ChatGPT, Gemini, Perplexity and Google AI Overviews. If your buyers use another tool, tell me and we can add it.
How do you measure GEO results?
We agree a set of the real questions your buyers ask. I check the same questions every month and record which brands and sources appear. Comparing month to month shows whether your visibility is moving.
How do I get started?
Email me at contact@ankitpareek.com with your website and the questions you want your brand to appear for. I respond within 24 hours.
Let’s talk about your GEO
Tell me what you want your brand to be known for in AI answers, and I will tell you honestly whether I can help, and how.
Email contact@ankitpareek.com- Response within 24 hours
- No lock-in contracts
- Custom quote only